Marketing of Information Products And Services

By Dr. Anju Bala

ISBN No. – 9788199428287

Binding: Hardback

Year-2026

Biblio-343

Content

1. Introduction to Marketing and Its Relevance to LIS
2. Needs, Objectives, and Philosophy of Marketing
3. Marketing Environment in Library and Information Services
4. Producer, Consumer, and Buyer Behaviour
5. Market Segmentation and Product Differentiation
6. Service Marketing Mix in Libraries
7. Strategic Planning for Marketing of Information Services
8. Marketing Research in Library and Information Services
9. Marketing Process and Evaluation of Marketing Efforts
10. LIS Products and Services as a Marketable Commodity
11. Promotion Strategies for LIS Products and Services
12. Best Practices in Library Marketing