Agricultural Marketing and Trade

By Dr. Harshal G. Vashi, Dr. Ashish B. Mahera, Dr. Bhavesh Chaudhari, Dr. Viralkumar Prabhubhai Chaudhari, Mr. Yuvraj Rajput

ISBN No.- 978-81-994282-2-5

Binding: Hardback

Year: 2025

Biblio-242

Content

1. Introduction to Agricultural Marketing
2. Market Structure, Marketing Mix, and Segmentation
3. Classification and Characteristics of Agricultural Markets
4. Demand, Supply, and Producer’s Surplus in Agricultural Commodities
5. Pricing and Promotion Strategies for Agricultural Products
6. Marketing Process and Functions
7. Market Functionaries and Marketing Channels
8. Market Integration, Efficiency, Costs, and Price Spread
9. Role of Government and Institutions in Agricultural Marketing
10. Risk in Agricultural Marketing
11. Agricultural Prices and Price Policy
12. Agricultural Trade
13. Role of APMC and Agricultural Marketing Reforms