Introduction to Fashion Marketing

By Satish Kumar

ISBN: 978-81-996255-0-1

Binding- Paperback

Year-2026

Biblio: pages-233

Content

1. Introduction to Fashion and Fashion Industry
2. Fundamentals of Marketing
3. Fashion Product Lifecycle
4. Understanding the Fashion Consumer
5. Target Market Identification
6. Components of Marketing Mix (4Ps)
7. Product and Pricing Strategies in Fashion
8. Place and Distribution in Fashion Marketing
9. Promotion in Fashion Marketing
10. Introduction to Fashion Merchandising
11. Market Segmentation and Positioning
12. Marketing Techniques and Methodologies